ABOUT ME:
TSUNAMI: an idea turned into reality!
When friends and family test your industrial cleaning products and the only thing they tell you is “wow!” you understand that this project is going in the right direction, and if they ask you “Debora, where do I find them?” you understand that the “wow” was not just a compliment for having received some detergents for free but a sign that those products are really “wow” even for house cleaning!
And so, why not make my experience, passion and laboratory expertise available to create a new product line specifically dedicated to the domestic hygiene market and to be chosen not by some purchasing manager but by men and women who use these products in their daily lives? Men and women who, like customers of bygone days, can experience the “old neighbourhood shop” where you walk in and you know that in addition to a smile, there is good quality, an expert advice and a direct purchase without intermediaries! It is perhaps a bit nostalgic, a bit old-fashioned but I strongly believe that recreating values that have been lost over time such as harmony, trust and direct dialogue between the customer and the seller can make the difference! If the seller is also the manufacturer of a Made in Italy product, then I have no doubts: the best marketing is face-to-face!
HOW THE TSUNAMI LINE WAS BORN:
TSUNAMI is a name designed to accurately convey the idea of “Wave of Cleanliness” that comes through and sweeps away all the dirt.
The BLACK bottle has been specifically chosen to distinguish this line from all other cleaning products found on supermarket shelves where the bottles tend to be with light shades. The focus was on colourful wave graphics to convey cheerfulness and good humour.
TSUNAMI is different: outside but also inside! The quality of these products come from the needs of professional environments and now are available to people that use them in their daily lives.
TSUNAMI was purposely designed with a simple line to tell people that what you see is really what you get, with no tricks or deception.
The products are concentrated and therefore with just a few sprays you get the desired result. Disappointment is not contemplated because the products have been chosen from the various formulations of our industrial cleaning lines and now new formulations are on the way to find solutions for specific domestic needs.
The added value to all this is a direct user/company support to give the customer a guarantee of what they are buying, advice and why not… the lovely relationship with your reliable neighbourhood shop!